Strategic Communications

Operating where clarity is critical.

Public relations, crisis management, branding, public affairs and strategic consulting for organizations shaping Israel’s public agenda.

Schedule a Consultation

About

Strategic advice. Sharp messaging. Measurable visibility.

Zakin Strategy & Communications supports public, private, governmental and mission-driven organizations through complex communications challenges, sensitive public issues and high-visibility moments.

Our Team

The People Behind the Strategy

Shai Zakin

Founder & CEO | Strategic Communications Advisor

Shai Zakin is a strategic communications advisor with more than 20 years of experience in public relations, crisis management, branding and strategic consulting.

Throughout his career, he has advised government agencies, defense organizations, municipalities, public and private companies, as well as leading organizations in tourism, aviation, hospitality, healthcare and finance.

His experience includes work with Isrotel, Turkish Airlines Israel, Brown Hotels, the Jerusalem Development Authority, Lod Economic Company, the Ministry of Defense and other prominent organizations.

Hadar Dror

Communications Consultant

Hadar Dror is a Communications Consultant specializing in public relations, content development, branding and communications project management.

With more than two years of experience, she has supported public, private and nonprofit organizations through communication processes, content creation, messaging development, media relations and reputation-building initiatives.

Hadar combines creativity, strong execution capabilities and a strategic communications mindset to help clients strengthen their visibility, reputation and impact.

Services

What we do

Strategic Communications

Messaging architecture, positioning, stakeholder mapping and communications strategy.

Media Relations

Press strategy, media outreach, interviews, briefings and story development.

Crisis Management

Rapid response, sensitive messaging and communications leadership under pressure.

Brand & Narrative

Brand positioning, narrative development and identity refinement for organizations and initiatives.

Experience

Selected Clients

Experience across government, defense, municipal initiatives, tourism, aviation, hospitality, finance, healthcare and high-visibility public projects.

Contact

Let’s build the right message.

For strategic consulting, media relations, crisis communications and brand positioning

Info@zakin.co.il 💬 Let's Talk